Press release

Museon Presents Share, Live, Grow in Milan

Picture: Museon: Share, Grow, Live

Dutch Innovation Zone at World Expo 2015
Museon has created an exhibition about the Dutch agri-food industry for World Expo 2015 in Milan. Titled Dutch Innovation Zone, the exhibition sheds light on the reputation of the Netherlands in areas of scientific research, revolutionary innovation, and international collaboration. Potato seed and food printers are only two examples of Dutch innovations that could contribute to the search for sustainable solutions to global food issues. By 2050, the population of our planet is estimated to reach nine billion people. It will be impossible to produce enough food to feed everybody. A number of groundbreaking Dutch innovations can contribute to solutions for this problem. 

Invitation for the Press  
Jozias van Aartsen, mayor of The Hague, will unveil the Dutch Innovation Zone in Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci in Milan on April 22. The press is cordially invited to attend. You can register by email: +31 70 3381423

Dutch Innovation Zone 
The exhibition at Museon in The Hague is in line with the theme for World Expo 2015: Feeding the Planet, Energy for Life. One of the biggest issues we face is how to provide food and water for the global population in the near future. Dutch Innovation Zone shows how committed the Netherlands is to this matter. In three related segments - Share, Live and Grow – the exhibition uses interactive and educational concepts to illustrate positions held by the Netherlands.

The Netherlands is the second largest exporter of agricultural products in the world. Dutch production of agri-food is five times higher than the European average. These and other statistics are displayed on the walls of the exhibition hall in the form of compelling infographics. A spectacular projection table in the Share segment illustrates how Dutch agri-food products travel around the world. The prominent role of the Netherlands in the global food chain is illustrated by data visualization of a world map and products.

The Netherlands has been an international trade partner in food products since the Golden Age. A typical Dutch food culture has developed. The Live segment shows how Dutch cuisine has changed since the Middle Ages. The land of potato eaters, captured so strikingly by Vincent van Gogh, slowly but surely changed into a culinary society in which diversity became just as important as quality, health, and sustainability. These are all typical aspects of Dutch agri-food products. 

An experiment on the Wadden Island of Texel has resulted in excellent potatoes. The potato crop is fertilized with seaweed from the mudflats, and irrigated with water that is 50% saline. The added value of this food innovation lies in applications in developing nations. The salt potato is presented in exhibition segment Grow. A chest of drawers, inspired by the Westland greenhouse, contains a treasure trove of recent Dutch innovations. The salt potato is joined by potato seed, a revolutionary invention which may contribute to the resolution of increasing global food shortages. Seed is much easier to transport than potato seedlings; 25 grams of seed replaces 25,000 kilos of potato seedlings. Seed has a longer shelf life, and provides better options for plant breeding. Potential gains are enormous. And before too long, potatoes could be printed in whatever form preferred. In the dream home of the future, the 3D food printer will be the new kitchen. A simmering pot is replaced by a gently humming printer head that builds potatoes layer by layer. The food printer allows fully personalized food. Ingredients, structure, texture and taste can be adjusted to personal preference, or to the necessity for specific food groups.

The Hague – City of Peace and Justice
Dutch businesses, universities, research centers and government institutions have created a solid knowledge infrastructure, with a focus on innovation. Ongoing investment in Research and Development (R&D) are made in the quest for solutions to global challenges. The Hague, the International City of Peace and Justice, contributes in its own unique way to the search for answers to major issues. The city is host to conferences and courts of justice, focused on avoiding or resolving conflicts in the world. People’s basic needs are threatened in many conflicts. In The Hague, dialogue, debate and jurisdiction are used to advocate for the right to food and water.

European collaboration within the ECSITE network have facilitated the coordination of this project at Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci. Topics under discussion at the Dutch Innovation Zone are closely related to the challenges and solutions presented by Museon in “Your Planet”, a new permanent exhibition which will be unveiled in 2017.

Museon, Museum for Culture and Science
Museon is an interactive museum for culture and science with an educational mission. The  museum wants to inspire people to discover the world and treat it with respect.


Stadhouderslaan 37 

2517 HV Den Haag 

tel. 070 - 33 81 338



Note for the Press 

For additional information, please contact: Maarten Okkersen, Head Communication & Marketing Museon at 6 – 21 71 36 65 or Rob de Winter, Communication Manager Museon, at 6 1090 5384. 

Photos: /


Photo left Museon: Share, Grow, Live
Museon Grow

Museon Grow

Museon Live

Museon Live

Museon Share

Museon Share

Spice Bytes from the 3D printer

Spice Bytes uit de 3D printer